FLOORING WEBSITE AGENCY
Websites for flooring companies
At Floor Launch, we build SEO-optimized websites for flooring companies that turn local Google searches into booked estimate appointments.
Trusted by 50+ flooring companies
Your Online Flooring Showroom Starts Here
In today’s competitive flooring market, your website is your showroom. It’s the first impression potential customers get before ever stepping foot in your store. And with most people starting their search for flooring options online, having a professional, conversion-focused website isn’t just a nice-to-have—it’s a must. If your site looks outdated, loads slowly, or isn’t built to turn visitors into estimate appointments, you’re losing business. As we like to say in the marketing world: a beautiful floor no one sees doesn’t sell—same goes for a website buried on page 2 or one that fails to convert.
What Makes a Great Flooring Website?
Your website should do more than just look good—it should work like a 24/7 sales rep. A great flooring website instantly builds trust, shows off your best work, and makes it effortless for customers to book an estimate or visit your showroom. From mobile-first design to clear calls-to-action, high-quality photos, fast load times, and local SEO built into every page—these are the things that separate an average site from one that actually brings in sales.
Your Flooring Website Is the Foundation
Why Work With An Agency That Specializes In Flooring Websites?
Most web designers can make something that looks “okay.” But if they don’t understand the flooring industry, your customer journey, or how to turn clicks into estimate appointments, you’ll end up with a pretty site that doesn’t perform. At Floor Launch, we specialize in flooring—and only flooring. That means every website we build is optimized for your specific services, your local market, and how flooring customers actually search and buy.
You won’t get vague suggestions or a list of things you need to do. We do the heavy lifting for you and deliver a full website that works like your digital showroom.
Here’s what you can expect from our builds:
- A fully custom website that showcases your floors, services, and style
- Conversion-optimized design that turns visitors into estimate appointments
- Local SEO built into every page to help you rank in your area
- Transparent dashboard to track traffic, calls, and form submissions month-over-month
Will a New Flooring Website Actually Help Me Get More Customers?
Absolutely—if it’s built the right way. Your website should be more than just an online business card. It should guide visitors through your showroom experience, highlight your expertise, and make it easy to take the next step—whether that’s booking a free estimate, calling your team, or visiting your store. Flooring is a visual, high-trust decision—and if your site doesn’t reflect the quality of your work, you’re leaving money on the table. The right website builds trust fast and turns cold traffic into warm leads.
Turn Your Website Into a Sales Machine
Show Up Where Buyers Are Searching
Over 80% of homeowners start their flooring search online. A well-built website helps you show up when they’re looking for the products and services you offer.
Stand Out in Your Local Market
A professional website built with local SEO in mind helps you dominate Google Maps and local searches—so you’re the obvious choice in your area.
Beat Out the Big Box Stores
When your website ranks higher and looks better than the competition’s, more people visit, trust, and choose you—even if they’ve never heard your name before.
Lower Your Advertising Costs
Your website should do the heavy lifting. With the right foundation, you’ll get more free traffic from Google—and make your ad budget go further.
CLIENT STORIES
Trusted By the flooring industry
#1 Mistake That I See Flooring Contractors Make Right Now
In the competitive world of flooring, it’s tempting to chase the latest trends—ads, automations, sales funnels. But if you’re not
Get More Visitors Without Spending a Dime on Ads
A high-performing flooring website built with SEO in mind tells Google, “We’re the top flooring experts in this area.” That means more people find you when searching for flooring—without you having to pay for every click. Whether you’re in a small town or a major city, showing up at the top of local search results gives you a huge edge over competitors. If you want to grow your business without constantly increasing your ad budget, this is where it starts.
What Do You Actually Get When We Build Your Flooring Website?
We don’t just hand you a to-do list—we handle the entire build for you. From day one, you’ll know exactly what’s being worked on and what to expect. We start with a full audit of your current online presence and map out a custom plan to turn your site into a high-converting, locally optimized flooring showroom.
- A fully built, ready-to-go website designed to convert traffic into estimate appointments
- Professionally written service pages, project showcases, and SEO-optimized content
- Local landing pages targeting the areas you want to rank in
- Google Maps + GMB optimization baked into the site structure
FAQ
COMMONLY ASKED QUESTIONS
What is your pricing and how cost-effective is it compared to other lead generation methods?
You only pay for qualified appointments that show up. We handle lead generation, qualification, and booking to ensure your calendar is filled with real potential customers. We offer a no-risk, pay-per-performance model, ensuring you only pay for actual results, making us a cost-effective choice compared to traditional marketing methods.
Do we get regular reporting on our campaign's progress? If so, how often?
Yes, transparency and communication are core to our business Floor Launch. We provide detailed, easy-to-understand reports on your campaign’s progress every month. These reports not only show you the metrics but also explain what they mean for your business – we also listen to calls and look at every form fill to only focus our conversations on real leads. Our goal is to keep you informed and confident that your marketing investment is driving results, but we tell it how it is if something is off, and don’t cover up problems but rather are aggressive to fix them. With our clear and consistent reporting, you can focus on what you do best – running your business – while we take care of your marketing.
How soon can I expect to see results?
Most clients start seeing appointments within the first two weeks of their campaign going live. The performance improves over time as we analyze data, refine targeting, and optimize ad creatives to ensure maximum impact.
How many leads can I realistically expect from your services?
While the exact number of leads can vary based on your location and specific home service, our clients typically see a significant increase in high-quality leads in the 2nd to 3rd month while working with us. We can talk more about estimates based on your ad budget etc, in the sales process. Our proven strategies and data-driven approach are designed to maximize lead generation and conversion rates. We’ll work closely with you to set realistic expectations and ensure that our efforts align with your business goals.
What makes you different from other marketing agencies?
There are a lot of marketing agencies that focus so much on strategy and consulting that their services are flimsy and not aggressive enough. A lot of agencies are also ‘Generalists.’ Because we are totally focused on flooring companies – our specialty makes us a lot heavier duty than most of these agencies. We’re selective about who we work with and constantly trying to level up through personal education and accountability throughout the organization. Every employee is taking a customized curriculum every quarter. Most clients love us because we are consistent, transparent and niched, and take real stuff off their plate, and are diligent about communication.
